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Skool teardown 路 2 November 2026

1.86 million Instagram followers. 3.4k community members. A big audience doesn't build a big community on its own.

Most "how I make $10k/month" posts show the revenue and hide the machine. Here's one where you can see both, with the parts we can't see marked as such.

By InsightRaider research 路 Published

Public Skool page, 2 November 2026
3.4k members
Listed price
$28/month
Estimated revenue, if 5% to 15% of members pay
$4.8k to $14.3k a month
Members, InsightRaider tracking
Not available
Share card: CHUG on Skool, 3.4k members, 1.86 million Instagram followers (InsightRaider data)

What it sells

CHUG, a Skool community. A fitness and nutrition community for "high-performing men over 25": meal plan, training framework, accountability group, and a free 1:1 call with one of the founder's coaches. $28/month.

Open the Skool page

The numbers (2 November 2026)

Public counterDateSource
3.4k members2 November 2026Public Skool page
1.86 million Instagram followers18 June 2026InsightRaider tracking

Member trend in InsightRaider tracking: Not available.

Estimated revenue: $4.8k to $14.3k a month. This covers the community itself, not any coaching sold beyond it.

How we estimate: Skool shows members, not payers. We assume 5% to 15% of members pay the listed monthly price. That's an assumption, not a measurement, and we publish it so you can redo the math: 3,400 members 脳 $28 脳 5% = $4.8k; 脳 15% = $14.3k. Data: public pages read on 2 November 2026, plus InsightRaider tracking. Estimates, not earnings claims.

The machine

  • Instagram: 1.86 million followers (measured 18 June 2026, so this number is old). About 1 member for every 540 followers.
  • The free 1:1 call with a coach suggests the $28 community is a front door to higher-priced coaching. That's an inference from the page, not a measurement. If it's right, most of the money isn't in the community.

The math to $10k/month

About 360 paying members at $28.

What's replicable

Compare this with the Scrum Master community: a similar estimated revenue range, with about 860 times fewer Instagram followers. A broad offer to a broad audience converts a tiny slice. A sharp offer to a narrow audience can do the same with almost no followers.

What we don't know

  • Coaching revenue.
  • How many members pay.
  • The current Instagram count.

Questions about this community

How many members does CHUG have on Skool?
Its public Skool page showed 3.4k members on 2 November 2026. Skool shows members, not payers.
How much does CHUG make?
We don't know. If 5% to 15% of its 3.4k members pay the $28 monthly price, that is an estimated $4.8k to $14.3k a month. The paying share is an assumption, not a measurement, and this is an estimate, not an earnings claim.
How much does CHUG cost?
$28/month on its public Skool page on 2 November 2026.

Limits of this teardown

  • The public page rounds the member count to 3.4k. The estimate uses 3,400.
  • The 5% to 15% paying share is an assumption, not a measurement. It is the same for every community, whatever its size or price.
  • The Instagram count was measured on 18 June 2026, so it is old.
  • The front door to coaching is an inference from the page, not a measurement.
  • We have no recent member trend for this community.
  • The page can change after 2 November 2026.
  • This community was picked by hand as one documented example. It is not a ranking.
Read the estimation methodology

Find the next one in your niche

InsightRaider tracks public sales signals on Gumroad, Whop and Skool so you can shortlist products that keep selling, then check their source. Full access is paid.

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