Is selling Notion templates profitable?

Since the 2023 restructuring, Gumroad charges a flat 10% platform fee — the highest among major platforms:

On a $100 sale: Gumroad takes $13.20. Whop takes $6.20. Lemonsqueezy takes $5.50. Systeme.io takes $0 (on paid plans starting at $27/month).

The fee difference is $7 per $100 sale. Sell 50 products/month at $100 and that's $350/month — $4,200/year you could keep by switching platforms.

For the exact breakdown of what Gumroad charges, see what percentage Gumroad takes.

The counterargument: Gumroad has a marketplace. With 146,271 products and 43,884 sellers, it creates organic discovery that smaller platforms can't match.

41% of Gumroad sales come from organic search. Some of that is Gumroad's domain authority boosting product pages in Google. If you leave, you lose that SEO boost until you build your own domain authority.

For new sellers with no audience: the marketplace is worth 10%. Getting found organically is incredibly valuable when you have zero followers.

For established sellers with email lists: the marketplace adds less value. If 80%+ of your traffic comes from email and your own SEO, you're paying 10% for a marketplace you don't need.

The math gets worse as you grow:

At $500/month: you lose $39-$468/year vs alternatives. Not worth the hassle of switching.

At $1,000/month: $840-$1,260/year. This is the "start thinking about it" threshold.

At $3,000/month: $2,520-$4,428/year. Now it's real money.

At $5,000/month: $4,200-$7,596/year. At this level, Gumroad is actively expensive.

At $10,000/month: $8,400-$14,676/year. Staying on Gumroad at this revenue level is a financial mistake unless the marketplace drives a significant portion of your sales.

Context matters. Here's how Gumroad got to where it is:

The 2019 near-shutdown is the part most people forget. Gumroad went from 175 employees to a skeleton crew. Sahil Lavingia rebuilt it as a lean operation.

Gumroad survived and grew to $206M+ in tracked revenue. But the 2023 fee change created a permanent split: small sellers stay (no upfront cost is attractive), established sellers increasingly leave (10% is too much at scale).

For context on why sellers migrate, see why creators are leaving Gumroad.

Stay if: - Revenue under $1,000/month - You rely on Gumroad's marketplace for discovery - Simplicity is your priority (Gumroad is the easiest platform to use) - You're testing a new product and want zero upfront cost

Switch if: - Revenue above $3,000/month (saving $2,520+/year) - You have your own traffic sources (email list, SEO, social) - You sell subscriptions (10% recurring fee compounds fast) - You need features Gumroad lacks (advanced funnels, affiliate programs, communities)

Hybrid approach: Keep a minimal Gumroad store for marketplace discovery. Sell your main products on a lower-fee platform. You capture both the marketplace traffic and the lower fees.

To make a data-driven platform decision, you need to know exactly how your products compare to the market. InsightRaider tracks 146,271 products with revenue estimates, competitive positioning, and growth trends.

$29/month, early bird rate locked for life.